It says the best form of growth is from within. If so, isn’t the best form of accomplishments excelling one's own self?
We call it SelfExcellence !
It represents our corporate character and differentiates us from the commonplace. It is a timeless quality that is unconfined by what we do, but relevant to all realms of our activities. It denotes a self-driven, not externally driven, desire for continuous improvement.